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In this episode, we have Dr. Joshua Estrin, a leading corporate psychologist and author who focuses on helping entrepreneurs navigate marketing for today’s consumers in a way that stays true to their brand. We discuss how businesses can make marketing work for their company in the ever changing social media climate.
05:05 The Comfort Zone
Dr. Joshua kicks off our conversation by talking about changes in the world of marketing and how businesses tend to get stuck in “the comfort zone”. He talks about the importance of stepping out of that zone in order to progress as a company.
06:30 Social Media
It’s important to understand how different social media platforms work and what demographics pair with those platforms. Dr. Joshua talks about authenticity and how important that is to showcase on social media. People are going to respect you and your brand for being real.
11:56 The Book
Dr. Joshua talks about a book he wrote called Shut Up And Listen To Yourself, which is about being true to yourself and following your inner compass. The point is to help people take a moment to process and build up their confidence to take action in their lives.
When it comes to marketing, it doesn’t matter what you are selling. What you are offering is a solution to a problem. Be confident in your message. Don’t undervalue yourself and what you are offering. If you have a good product or service, know its worth.
Account Based Marketing (ABM) is an incredible resource when getting a business started. This talks about relationships when it comes to marketing and how to connect with people when building funnels. Don’t be afraid to reach out if you know you have a good product or service to offer.
Resources from this Episode & Working w/ Me
Follow Dr. Joshua on Instagram: @JoshEntrin
Visit Dr. Joshua’s Website: shutupandlistentoyourself.com
My Website: micahfolsomfit.com
Connect w/ me on Instagram: @lifeonfolsomfarm
Get Access to My Free Masterclass for Network Marketers – The 7 Essentials to 7 Figures Blueprint: micahfolsomfit.com/7essentials
New Coach Mentorship: micahfolsomfit.com/transformyourlife
Work w/ Me on your Health Goals in my Virtual Gym: micahfolsomfit.com/getfit
Join the 4 Week Gut Protocol: micahfolsomfit.com/gut
Folsom Farm Homegrown Beef Info & Waitlist: